Tools · Guides · Worksheets
Resources
Practical tools for marketers and communicators working at the intersection of AI and human voice. Built from what I've actually learned — not what sounds good in a LinkedIn post.
Article · AI & Brand Voice
Why Your AI Sounds Like Everyone Else
The reason your AI output sounds generic isn't the prompt — it's the source material. On building a brand voice document that actually holds across platforms, models, and years.
Free Download · Worksheet
Personal Brand Voice Discovery Worksheet
The discovery document I built after two years working on the data side of AI at Appen. Every question is designed to pull specificity — the stuff that actually makes AI output sound like you instead of everyone else.
Coming Soon · Template
The AI Workflow Starter Pack
The exact Claude project structure I use to manage content workflows for agency clients — prompts, voice docs, and all.
Coming Soon · Guide
AI for Content Teams: A Practical Onboarding Guide
How to introduce AI tools to a team that's skeptical — without losing the voice, the quality, or the people.
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